Bryan Cheong – Founder of Syntax Technologies
Bryan Cheong founded Syntax Technologies Sdn Bhd in 2004. His work includes accounting software consultancy, training and practical business-software education.
Through articles, videos and seminars, he explains software workflows and Malaysian e-Invoice implementation topics. Explore his guides, publications and speaking engagements below.
Professional Work
- Helping businesses evaluate accounting software and operating workflows
- Training users in practical SQL Accounting software use
- Sharing software and e-Invoice educational resources through videos and seminars
Learn about Syntax Technologies Sdn Bhd and its sales, training and support services.
SQL Accounting e-Invoice Ambassador and Speaker
In 2023, e-Stream Software Sdn Bhd (SQL Accounting) recognised Bryan Cheong Chee San as:
SQL Accounting Software Malaysia e-Invoice Official Ambassador & Speaker
The Certificate of Recognition is signed by Desmond Law Hoe Yen, identified on the certificate as Founder & CEO of e-Stream Software Sdn Bhd.
Appointment status: Ongoing, with no expiry date.
The recognition year and ongoing status were confirmed by Bryan Cheong on . The certificate itself does not state a year or expiry date.
Books and Publications
Bryan Cheong (张志新) is the author of the following three books, published by Bukuganda Publication Sdn. Bhd. in 2015 and 2016.
These historical publications cover GST and software workflows from their publication period. For current e-Invoice information, visit our Malaysia e-Invoice guide.
SQL 消费税完全操作手册
2015 · Chinese
ISBN: 978-967-0777-07-8
Edition shown: First edition, December 2015
SQL GST Guide
2015 · English
ISBN: 978-967-0777-06-1
Edition shown: Second edition / second printing, December 2015
GST消费税Tax Code解说实战攻略
2016 · Chinese
ISBN: 978-967-0777-12-2
Edition shown: First edition, November 2016
Publication details checked against the book covers and publication pages supplied by Bryan Cheong on 9 September 2026. The edition details above describe the copies shown.
Speaking and Training
The company’s speaking-event record includes the MIA GST Conference, Maybank SME GST Workshop in Ipoh, GST Expo 2014 and GST Expo 2015. These are historical engagements; current events are listed on our events page.
Articles, Videos and Resources
- e-Invoice video tutorials
- Malaysia e-Invoice updates
- Syntax Technologies on YouTube
- Newspaper and magazine coverage
- Bryan Cheong on LinkedIn
The Founder Story
The earlier interview below describes Bryan’s journey and the company’s development at that time. References to GST and future plans belong to that historical account.
This Accounting Software Guru Founded Syntax Technologies When He Was Young & Jobless.
It was in 2004, when Bryan Cheong, founder of Syntax Technologies Sdn Bhd had his life tested. He lost his job as an ERP consultant and was jobless for eight months. What happened next prompted Bryan to leave his comfort zone and explored a road that he’s unfamiliar with. The “jobless period” gave him clarity on what career should he pursue.
“I was an IT programmer graduate working as an ERP consultant. I only know ERP software all my life and I wasn’t sure what to do next. I’ve changed eight different jobs within 4 years and I still couldn’t find what I really want to do. However, I noticed that working for people is not my forte. I prefer to work on my own, do my own decision and everything,” says Bryan.
Syntax Technologies’ humble beginnings
Who would have thought a brilliant idea was created in a small bedroom of his. What he did was he went out to a shop to buy newspapers every day. As he browsed through newspapers, he compiled all the contacts number he could find in excel format and approached each one of the companies to promote accounting software. He did it every day without fail – until he got a client.
“Can u imagine someone without accounting background wanted to start an accounting software company? It was a joke for everyone, but I took the initiative to learn everything by myself. Slowly, I understand the whole theory of accounting and I never stop learning new things. In short, that’s how I founded Syntax Technologies Sdn Bhd.”
Growing the Business
When the turning point creates an opportunity for him.
In the early days, Bryan worked alone for almost 10 years. As the company is relatively small, he couldn’t afford to employ people. However, 2014 was the beginning of everything during preparations for GST. It was a lucrative year for any accounting software firm, including his company, Syntax Technologies.
“The business started to grow drastically and I managed to employ three interns to help me. I attended the GST seminar and passed the exam. During that time, I was the only IT person out of 300 students who took the GST exam. The opportunity came right away when someone approached me to give a talk for the weekly GST seminar. As an IT person, I shared my views on the practical side – on how to use the software. And the rest was history.”
A founder, author, speaker and consultant
As someone who has a vast knowledge in GST and accounting software, Bryan Cheong has successfully written three books, one book on GST and two manual books for SQL – an accounting software. He has built a strong presence online. He shares accounting-software tutorials through the company’s YouTube channel.
“People look at me as a guru in the accounting software field. I had conducted a lot of seminars before and you know you had done your best when people talk about GST or anything related to accounting software, they will think of Bryan Cheong,” he adds.
Spreading his wings
Syntax Technologies has a long history of helping SMEs in managing their businesses. At Syntax Technologies, they help SMEs by providing accounting software to trace their expenses and sales easily to help them review their business records.
“With great power comes great responsibility”
“Business owners rely on us to help them manage their company in term of accounting. I go beyond that by helping clients in term of HR issues or anything. I don’t limit myself as an accounting software dealer, but as a business consultant too.”
Bryan has undoubtedly worked hard to be here. Some of their prominent clients are Cuckoo, Bagus Curtain, Ramly Burger and a few more.
Plans for Syntax Technologies
His hopes for Syntax Technologies
Next, he hopes to strive in e-commerce as the industry is currently booming. They are working on software to help small players in the e-commerce industry managing their businesses. Bryan humbly shares with WargaBiz that the software can be used for the biggest e-commerce ecosystem; Lazada and Shopee and he’s expecting to acquire more clients globally.
“When there is a challenge, there will be an opportunity. It’s the matter of how you look at it to change the challenge to become an opportunity.”
“I never thought of having such a great time like this to help me go this far. It wasn’t easy and it took me 16 years to build all these. Indeed, the initial phase was challenging but having the right mindset pushes me forward. Equally as important is self-discipline and always hunger for new knowledge. As an entrepreneur, you need to think about how to differentiate yourself than the rest of the entrepreneurs who are doing the same business as yours.”
Watch the company introduction
Contact Syntax Technologies
For software demonstrations, training enquiries or speaking enquiries, contact our team.